EFFEKT FOOTWEAR

An early-stage start-up that has brought a new concept in recycled shoes to life.

(2021)

My responsibilities:

• Developing the social media campaign for the three weeks leading up to the launch on Kickstarter.

• Active SEO, utilising tools such as Google Analytics, Facebook Pixel and Facebook Business Manager.

• Creating content for the website, Facebook, Instagram and LinkedIn: infographics, photo shoots, blog posts and promotional videos.

• Website design: new pages, sitemap and visual design (Squarespace).

Objectives: To sell ~10,000 EUR worth of shoes in three weeks and build a community. (Target audience: men aged 25–50, sporty and interested in environmental protection)

Results: Target achieved in less than two weeks; +250 new followers on Instagram; +400 new likes on Facebook; +200 LinkedIn followers without paid advertising.